The CMO brand | cmogroup.com

Through its many specialist brands, the Group provides the convenience of online retail, specialist product and customer support, with the widest range of products in market, delivered direct to the customer’s home or to a building site – all backed by helpful customer solutions

THE CMO STORY WORKING WITH CMO

VISION

We will be the destination of choice for anyone building or improving homes in the UK

MISSION

Our mission is to give our customers the confidence they need to build and improve homes through our USP of:

The widest range

No limitations on stock holding

Catalogue drives deep category authority

Agility in launching to market

Specialist expertise

Category leading share of service

Highly trained product specialists driving c.40% revenue

Providing full vertical support for our suppliers

Helpful customer solutions

Bespoke technology IP

Weekly development cycle

Low cost of maintenance versus off-the-shelf platforms

PROMISE

Good Builds start with our SUPERSTORES

BUILDING SUPERSTORE is designed to meet the needs of builders and professional contractors. Customers are encouraged to ‘sign up’ in order to receive benefits and be able to access all of the Group’s stores through a single platform.

CLICK BASIN from BATHROOM SUPERSTORE brings to the market the bespoke basin and sanitary ware ranges from Clickbasin.co.uk, with exciting new bathroom products for both the DIY and trade markets. Click Basin was acquired by the Group in 2022.

DOOR SUPERSTORE brings a vast range of doors for internal and external installation compared to its competitors. Homeowners, landlords, and tradespeople will find a selection of internal bedroom doors, folding doors, fire-rated doors, and all the hinges, locks, handles and fixings that are needed for a quick and professional installation.

DRAINAGE SUPERSTORE offers above and below ground drainage online, as well as associated products from manufacturers delivered directly to the customer’s door.

GOOD BUILD SUPERSTORE, a retail destination, where a homeowner can be inspired and buy everything they need for their project.

A new disruptive force in the market, driving awareness and engagement with upper funnel positioning.

INSULATION SUPERSTORE has a large choice of loft insulation, floor insulation, acoustic insulation, wall insulation and more specialist products allowing customers to confidently complete projects with all the tools and fixings required.

LANDSCAPING SUPERSTORE has over 6000 specialist products allowing both homeowners and tradespeople to confidently complete a range of landscaping projects.

PLUMBING SUPERSTORE is the UK’s first online merchant that brings together the categories of plumbing, heating and bathrooms in a shopping experience that caters for both the homeowner and the trades.

ROOFING SUPERSTORE is the UK’s largest online roofing merchant, offering a far greater range, by both brand and product, of quality roofing products from leading manufacturers than would be offered by a bricks and mortar merchant.

TILE SUPERSTORE provides a large supply of tiling and flooring products for a variety of projects to suit all customers.

Total Tiles was acquired in December 2020 to further build out CMO’s tile offering. It provides a selection of Tiles and associated products that combine luxury, complimentary style with affordability and durability predominately aimed at the homeowner. The online experience is enhanced by the sales team which is technically trained to support the customer throughout their purchasing journey.

Brands who partner with CMO

When the CMO business was formed in 2008, a key challenge was negotiating with suppliers to fulfil orders completely outside their normal route to market, i.e. via the CMO dropship model.

Over the last 12 years CMO has built trading partnerships with honest and transparent strategies that work for all parties. The Company currently trades with over 350 suppliers.